Ep.84 – A New Future for Women Entrepreneurs

Listen up women entrepreneurs, and everybody else tired of the status quo! Today’s show is for you, as we chat with Nathalie Molina Niño, author of the just released Leapfrog: The New Revolution for Women Entrepreneurs.

Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male.

Which is why this book was written. Leapfrog is the decades-overdue startup bible for the rest of us. It’s filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice, the kind that assumes you have rich friends and family and a public relations team.

Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who’ve gone from zero to scalable business.

Here she shares their best secrets in the form of fifty “leapfrogs,” clever loopholes and shortcuts to outsmart or jump over the seemingly intractable hurdles facing entrepreneurs who don’t have family money, cultural capital, or connections.

Have a money question? Email me here.

Better Off is sponsored by Betterment.

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“Better Off” theme music is by Joel Goodman, www.joelgoodman.com.